Good care doesn't start with washing.
But rather, with washing less.
Merino wool does not need to be washed after every wear. Often, simply airing out your lezz piece is enough. This saves water, protects the fibers, and extends the lifespan of your clothing.
Air out instead of washing
Dry flat
Store gently
Wear longer
01 — Vent out
Air out first.
After wearing, simply air or hang it out. Merino wool often stays fresh longer than other materials.
02 — Washing
Wash gently.
Only if necessary. Wash by hand or on a wool cycle at max. 30°C. Use a mild wool detergent.
03 — Drying
Dry flat.
Do not wring and do not tumble dry. Gently squeeze, pull into shape and dry flat.
Fresh air.
Clear water.
Soft wool.
Ready to wear more and wash less?
Discover merino socks for real days and long journeys.
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